https://opentext.wsu.edu/mktg360/part/chapter-3/
- Read Chapter 3 and complete a detailed outline of the chapter with a strong thesis statement at the beginning of the outline. Please pay close each section of the six sections.
- Factors Shaping the Global Marketing Environment
- The Social and Cultural Environment
- The Importance of Culture on Markets
- What is Culture
- Marketing Across Cultures
- Describing Culture
