Marketing Brief


Select a piece of marketing or promotional material from a healthcare organization of your choosing; this is an opportunity for you to select something from your respective area of interest. Then write a 2-page brief: Summarizing the key marketing principles, objectives, target market, and techniques used in the piece. Also include an analysis with a discussion on the piece’s relevance and effectiveness, supported with peer-reviewed sources. Your paper must be in APA format and include a minimum 3 references, one being the class book, **Note** the link to the book is found below, its username and password protected. Then put together a 4 slide presentation that will provide an overview of your brief Zuckerman, A. (2012). Healthcare Strategic Planning, 3rd Ed., Health Administration Press.

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